Most business leaders believe their greatest asset is money.
Others point to knowledge, experience, relationships, technology, or talent.
The Bible points to something even more fundamental.
Time.
Before God entrusted us with money, leadership, opportunities, influence, or resources, He entrusted every one of us with time.
Every opportunity exists within time.
Every relationship develops within time.
Every business grows within time.
Every act of obedience happens within time.
That is why I believe:
Time is God’s first gift. How we invest it determines how we steward every other gift He places in our hands.
Understanding this simple truth completely changed how I lead my business and my life.
The Mistake Many Business Owners Make
Like many entrepreneurs, I once believed success required every available minute.
Every morning I rushed to answer emails, attend meetings, network, pursue opportunities, and grow my business.
I convinced myself I didn’t have time to:
- Read Scripture.
- Pray.
- Listen quietly for God’s direction.
I believed those first hours were simply too valuable.
Looking back, I wasn’t intentionally investing my time.
I was reacting to pressure.
Many business owners live this way.
Their calendar controls them instead of serving them.
They spend their days responding to urgency instead of pursuing what matters most.
The Question That Changed Everything
One morning, as I prepared to leave the house, the Lord interrupted my routine with a simple question.
“Benson, how many people do you think I know?”
The answer was obvious.
He knows everyone.
Immediately another realization followed.
Why was I rushing out to meet people while neglecting time with the One who created them?
Why was I trying to build my business apart from the One who opens doors no one can shut?
That conversation forever changed my understanding of time.
I realized investing my first minutes with God wasn’t slowing my business.
It was preparing me to lead it wisely.
Jesus Taught the Principle of First Things
Jesus said:
“But seek first the kingdom of God and His righteousness, and all these things shall be added to you.” — Matthew 6:33 (NKJV)
Notice He didn’t say to seek God after everything else was finished.
He said:
Seek first.
Many people read this verse only as a spiritual instruction.
It is also a principle of stewardship.
The issue is rarely that we don’t have enough time.
The issue is what receives the first part of the time God has already entrusted to us.
Why Investing Time with God Produces Better Business Decisions
Something unexpected happened when I began consistently giving God the first part of my day.
I became more productive.
Not because I worked more hours.
Because I worked with greater clarity.
Instead of beginning each day reacting to circumstances, I began responding to God’s direction.
He gave me:
- Wisdom for complex decisions.
- Peace during uncertainty.
- Discernment about opportunities.
- Better relationships.
- Clear priorities.
- Greater confidence.
- Open doors I never could have created on my own.
Those first minutes became the highest-return investment of my day.
Time Management Is Good. Time Investment Is Better.
Most productivity systems teach people how to manage time.
Managing time focuses on efficiency.
Scheduling.
Prioritization.
Checking tasks off a list.
Those are valuable skills.
But stewardship goes further.
At The Currency of Time™, we teach a different approach.
We call it Time Investment.
Instead of asking:
“How can I get more done?”
We ask:
“Where should I invest my time so God can multiply the results?”
That shift changes everything.
Time is not merely something to organize.
It is something to invest wisely.
Four Practical Ways to Invest Your First Minutes with God
For the next seven days, commit to giving God the first part of every morning.
Choose an amount of time you can consistently protect.
It may be 10 minutes.
It may be 20.
It may be 30.
During that appointment:
- Read God’s Word
- Allow Scripture to shape your thinking before the world shapes your priorities.
- Pray
- Bring your business, family, decisions, challenges, and opportunities before God.
- Listen
- Don’t fill every moment with talking. Leave room for God to impress wisdom, ideas, or direction upon your heart.
- Record What You Receive
- Keep a notebook nearby.Write down insights, Scriptures, decisions, or action steps. Many significant business breakthroughs begin as quiet impressions received during time with God.
Protect Your Most Important Appointment
Before tomorrow begins, schedule your appointment with God.
Put it on your calendar.
Protect it as seriously as your most important client meeting.
Because what gets scheduled gets done.
What gets repeated becomes a habit.
And faithful habits shape faithful leaders.
Final Thought
Every person receives the same twenty-four hours each day.
The difference is not how much time we have.
The difference is what receives our first time.
When we return the first minutes of every day to God, we acknowledge that our time belongs to Him before it belongs to us.
That is where true stewardship begins.
That is where wisdom grows.
That is where lasting multiplication starts.
Remember:
God is not asking for your longest minutes. He’s asking for your first minutes.
About The Currency of Time™
The Currency of Time™ equips business owners and leaders to stop merely managing time and start investing it. Through practical frameworks, systems, and biblical principles, leaders learn how to build businesses that grow more profit in fewer hours by investing time where it produces the greatest long-term return.
If you’d like weekly principles on Time Investment, business systems, and biblical leadership, subscribe to The Time Investor Weekly and begin your journey toward becoming a Time Investor.